SAAM: Denim Day

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Today is Denim Day. On a Wednesday in April people wear denim to support the Sexual Assault campaign. The campaign began when the Italian courts overturned a ruling in a sexual case because the woman was wearing jeans. The justice felt that because the woman was wearing jeans she would have helped the man take off her pants, implying consent. In protest the women of parliament wore jeans the next day.

A woman’s fashion does not imply consent or imply that she is asking for sex. That is how Denim Day got its start. It has evolved into a protest against the mistaken and damaging attitudes and beliefs surrounding sexual violence. The focuses on rape prevention education and encouraging people of all walks of life to make a visible statement with their fashion, there is no excuse and never an invitation.

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